Head of e-Commerce – Fashion & Homeware Retailer

Our client, an established fashion and homeware brand had experienced a shift in their revenue streams over the last three years. Subsequently, the business was looking to realign its e-commerce and online strategy and revise their five-year sales plans and grow its e-Commerce revenue by a further 30%.

The CEO was eager to find an e-Commerce specialist who could bring a diverse and varied approach to the way the retailer sold online, increasing trading opportunities, developing their online store, using insights and analytics, whilst devising a robust digital marketing strategy through CRM and social media and affiliates.

How we did it

This was not a clear-cut search for a Head of E-commerce. The business was keen to explore candidates from non-retail backgrounds who could bring a different way of working. We were tasked with exploring global organisations varying from online selling platforms, technology business’s as well as travel, food and “experience” companies.

Working closely with the CEO as well as other key directors, we were able to identify the technical skills required quickly, but also gained a strong insight into the “softer” skills the hired candidate would need as cultural fit was key for the business as well as having a proven track record of success. Our research was vast and explored candidates internationally, based on business, and skills. Subsequently, we successfully hired an international E-Com specialist from Germany who joined the business last year who has already played a key role in driving the companys sales and growth successfully in such a short period of time. Our skills in this search impressed the CEO so much that we worked with him recently on a Performance Marketing Manager position.